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Nearly 155 million Americans shopped during Black Friday 2021.ĭuring 2021’s holiday season, retail sales grew 14.1% over 2020 to $886.7 billion.

Let’s start with some of the most compelling Black Friday sales trends and figures! 1. Let’s dive in: Black Friday Sales Statistics The doors of malls and stores finally open.

The average adult spent $430 during the shopping event.

Amazon accounted for 17.7% of all Black Friday sales.

About 29% of women intended to shop during Black Friday 2021.

Nearly 43% of Black Friday sales happened through mobile phones.

Average order values increased by 9% in 2021.

Average savings on Black Friday specials were 24%.

Black Friday online shopping sales hit $8.9 billion.

In-store traffic increased by nearly 19% year over year.

Black Friday 2021 saw 88 million Americans shopping online.

AMAZING Black Friday Statistics (Editor’s Choice):

Let’s see HOW much of a big deal this holiday actually is. We here at SpendMeNot gathered the latest Black Friday sales statistics.

Black Friday is one of the busiest shopping days of the year.